

Player Account Management Portal for Mobile Game
Fish Bladder Games seeks to enhance the player experience of its mobile video game by developing a robust back-end portal. The primary goal of this project is to create a system that allows players to create and manage their individual accounts efficiently. This portal will enable personalised user experiences by tracking player progress and preferences. Additionally, it will facilitate seamless data management, ensuring that player information is securely stored and easily accessible. By implementing this portal, Fish Bladder Games aims to improve overall game functionality and player engagement. The project will involve designing a user-friendly interface, integrating secure authentication methods, and ensuring compatibility with existing game infrastructure. The team will focus on creating a scalable solution that can handle a growing user base.
Digital Marketing Strategy for Crowdfunding Success
Fish Bladder Games is looking to develop a comprehensive digital marketing strategy aimed at building a highly engaged audience across key social media platforms. The primary goal is to create a loyal and interactive community that can be leveraged to successfully raise capital through crowdfunding initiatives. The project will involve analyzing current market trends, identifying target demographics, and crafting tailored content to engage potential backers. The team will also need to evaluate the effectiveness of various digital marketing channels and recommend the best platforms for Fish Bladder Games to focus on. By the end of the project, the team should have a clear, actionable plan that Fish Bladder Games can implement to achieve its crowdfunding goals.
Fish Bladder Games Brand Development Project
Fish Bladder Games, a start up in the children's digital health space, seeks to establish a strong and resonant brand identity for its customers; children, parents and school leaders. The primary goal of this project is to identify and develop a comprehensive brand plan that positions Fish Bladder Games appropriately in the market. The project involves conducting an in-depth analysis of the current brand value, understanding the target audience, and creating a brand that resonates with them. Additionally, the project aims to design a strategic brand marketing plan to grow and sustain brand equity over time. This project will allow learners to apply their classroom knowledge of marketing, branding, and strategic planning to a real-world scenario, providing them with valuable hands-on experience.
Motion tracking mobile game to get kids active
The main goal for the project is to develop an enhanced prototype of the endless runner game, Planet Possible, by incorporating advanced motion tracking technology to diversify and enrich the physical activities required for gameplay. This aligns with Fish Bladder Games' mission to redefine physical activity for children through innovative and engaging digital solutions.
Customer Segmentation and Digital Marketing Strategy
The main goal for the project is to develop a comprehensive digital marketing strategy for Fish Bladder Games, including customer segmentation and social media marketing. This will involve understanding the target audience, creating tailored marketing strategies, and utilizing social media platforms to reach potential customers.
Getting kids Active with Planet Possible.
The main goal for the project is to create a marketing plan that supports the launch of Fish Bladder Games' children's physical activity mobile video game, Planet Possible. The marketing plan should focus on promoting the game to the target audience and generating interest and excitement for the launch.
Game Design Framework for Extended Reality Endless Runner Mobile Gaming App
The main goal for the project is to use Fish Bladder Games' game design framework to make improvements to the player's experience in the extended reality endless runner mobile gaming app. This will involve several different steps for the learners, including: - Analyzing the current player experience and identifying areas for improvement. - Implementing the game design framework to enhance the user interface and overall gameplay. - Testing the improvements and gathering feedback from users. - Iterating on the design based on user feedback and performance data.
Social Media Campaign Strategy for Fish Bladder Games
The main goal for the project is to create a social media campaign strategy to increase downloads of Fish Bladder Games' physical activity mobile gaming app, made for kids. This will involve several different steps for the students, including: - Conducting market research to understand the target audience for the app. - Developing engaging content for social media platforms that promotes the app's benefits and features. - Creating a posting schedule and plan for social media content distribution. - Analyzing the performance of the social media campaign and making adjustments based on the data.
Customer Journey Mapping for Fish Bladder Games
The main goal for the project is to create a customer journey for Fish Bladder Games, from the first outreach to conversion as a customer and post-conversion aftercare. This will involve understanding the customer's experience with the service, engaging children not motivated by school PE lessons in some kind of physical activity. This will involve several different steps for the students, including: - Researching and understanding the target audience and their needs. - Mapping out the customer journey from initial outreach to aftercare, including touchpoints and interactions. - Identifying pain points and opportunities for improvement in the customer journey. - Developing strategies to address the identified pain points and enhance the customer experience. - Creating a plan for aftercare to ensure customer satisfaction and retention.
Financial Model for a kids health and wellbeing app
The main goal for the project is to create a financial model that reflects Fish Bladder Games' goals and ambitions for its app, Planet Possible, over the next 3 years. This will involve several different steps for the students, including: - Gathering financial data from the company, including revenue, expenses, and investment plans. - Analysing market trends and potential growth opportunities in the health and fitness industry. - Developing a financial model that includes revenue projections, expense forecasts, and cash flow analysis for the next 3 years. - Creating different scenarios based on varying levels of success and market conditions. - Presenting the financial model to the company's management team for feedback and adjustments.
Mobile video game branding
The main goal for the project is to review and create new branding for a mobile gaming app designed to get children active. This includes creating a new product name, logo, tone of voice, digital content creation, web copy, and anything else deemed appropriate for the rebranding of the product. This will involve several different steps for the students, including: - Researching the target audience and understanding their needs. - Brainstorming and proposing new names and product names for the mobile gaming app. - Designing a new logo and defining the tone of voice for the brand. - Creating digital content and web copy that aligns with the new branding. - Presenting the proposed branding and content to the company for feedback and revisions.
Planet Possible UI
The main goal for the project is to research and develop an appropriate UI for a gaming app created to get children more physically active. This will involve several different steps for the learners, including: - Researching existing gaming apps and UI designs targeted at children. - Understanding the target audience and their preferences. - Developing UI prototypes and conducting user testing to ensure it is engaging and promotes physical activity. - Iterating on the UI design based on user feedback and testing results.