The main goal for the project is to create a social media campaign strategy to increase downloads of Fish Bladder Games' physical activity mobile gaming app, made for kids. This will involve several different steps for the students, including:

- Conducting market research to understand the target audience for the app.

- Developing engaging content for social media platforms that promotes the app's benefits and features.

- Creating a posting schedule and plan for social media content distribution.

- Analyzing the performance of the social media campaign and making adjustments based on the data.

By the end of the project, students should complete the following list of activities:

- A detailed market research report outlining the target audience and their preferences.

- A social media content calendar with engaging posts promoting the app.

- An analysis report of the social media campaign's performance with recommendations for improvements.

Final deliverables:

- A comprehensive social media campaign strategy document.

- Engaging social media content for the app.

- Analysis report with performance metrics and recommendations.

To support learners in developing a social media strategy aimed at boosting app downloads, we'll provide comprehensive access to our company's resources and establish direct lines of communication with our key decision-makers. Learners will have the opportunity to dive deep into our repository of market research, user data, and branding materials to inform their strategy. Additionally, they'll be able to engage in regular, direct discussions with our leadership team and key stakeholders, gaining valuable insights and feedback to refine their approach. This open access ensures that learners are not only well-equipped with the necessary tools and information but also aligned with our company's vision and objectives, enabling them to craft a strategy that truly resonates with our target audience and drives our app's success.