The main goal for the project is to create a customer journey for Fish Bladder Games, from the first outreach to conversion as a customer and post-conversion aftercare. This will involve understanding the customer's experience with the service, engaging children not motivated by school PE lessons in some kind of physical activity.

This will involve several different steps for the students, including:

- Researching and understanding the target audience and their needs.

- Mapping out the customer journey from initial outreach to aftercare, including touchpoints and interactions.

- Identifying pain points and opportunities for improvement in the customer journey.

- Developing strategies to address the identified pain points and enhance the customer experience.

- Creating a plan for aftercare to ensure customer satisfaction and retention.

By the end of the project, students should complete the following list of activities:

- A detailed customer journey map that outlines the customer's experience from initial outreach to aftercare.

- An analysis of pain points and opportunities for improvement in the customer journey.

- Strategies and recommendations for addressing the identified pain points and enhancing the customer experience.

- A plan for aftercare to ensure customer satisfaction and retention.

Final deliverables:

- A comprehensive report outlining the customer journey map, pain points, opportunities, strategies, and aftercare plan.

- A presentation to the Fish Bladder Games team explaining the research, findings, and recommendations.

Learners will have regular access to our team of professionals who have extensive experience in market research and primary education sector. Staff will allocate specific hours each week to mentor learners, offering insights, feedback, and guidance on their projects.

Learners will be granted access to our database of market research and trend analyses. This will include historical data and current market trends, giving learners a solid foundation of information to support their projects.

At the end of their project, learners will have the opportunity to present their findings and recommendations to the company's founder. This will not only help them hone their presentation skills but also allow them to contribute meaningfully to our strategic discussions.

We aim to ensure that learners not only achieve their project goals but also gain valuable experience and skills that will benefit their future careers.