Getting kids Active with Planet Possible.
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Project scope
Categories
Advertising Public relations Marketing strategy Social media marketingSkills
marketing strategies target audience planning social media engagement press releases web traffic marketing materials marketing marketing planningThe main goal for the project is to create a marketing plan that supports the launch of Fish Bladder Games' children's physical activity mobile video game, Planet Possible. The marketing plan should focus on promoting the game to the target audience and generating interest and excitement for the launch.
The tasks that learners will need to complete to achieve the project goal include:
- Conducting market research to identify the target audience for the game and understand their preferences and behaviors.
- Developing a marketing strategy that outlines the promotional activities, channels, and messaging to be used for the launch.
- Creating marketing materials such as social media content, press releases, and promotional videos to build anticipation for the game.
- Planning and executing a launch event or campaign to generate buzz and excitement around the game.
- Measuring the effectiveness of the marketing plan through metrics such as website traffic, social media engagement, and app downloads.
- Analyzing the results of the marketing efforts and making recommendations for future marketing initiatives.
1. Initial Orientation and Project Briefing
- Kickoff Meeting: Start with an introductory meeting to outline the project objectives and provide an overview of the company and project goals.
- Project Brief: Share a brief with goals, target audience, timelines, and expected deliverables.
2. Regular Check-ins and Communication
- Bi-Weekly Meetings: Schedule regular meetings to discuss progress, address any issues, and provide feedback.
- Communication Channels: Set up a channel for real-time communication and collaboration.
3. Mentorship and Guidance
- Dedicated Mentor: Assign a mentor to guide learners throughout the project.
- Expert Sessions: Arrange sessions with various experts to provide insights on specific topics.
4. Feedback and Evaluation
- Regular Feedback: Offer constructive feedback throughout the project
5. Continuous Engagement
- Post-Project Support: Offer to stay connected with learners for any follow-up questions or support.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Fish Bladder Games is on a mission to redefine what it means to be physical active, for children, through innovative and engaging digital solutions. We are a company that makes fun and interactive games to help kids and others get more active. We believe that exercise should be enjoyable, so we create games that turn physical activity into a fun experience.
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