Unified Social Media Design System for The Uplift Collective

The Uplift Collective Inc. aims to strengthen its social media presence by developing a unified design and illustration system. The current challenge is the lack of a cohesive aesthetic across various platforms, which can dilute brand recognition and engagement. This project provides an opportunity for learners to apply their design skills to create a consistent and visually appealing brand identity across Instagram posts, stories, and LinkedIn content. The goal is to ensure that each piece of content is instantly recognizable as part of The Uplift Collective's brand, enhancing both visual appeal and brand consistency. By focusing on a unified design system, the project will help improve audience engagement and brand loyalty.