The Uplift Collective Inc. aims to strengthen its social media presence by developing a unified design and illustration system. The current challenge is the lack of a cohesive aesthetic across various platforms, which can dilute brand recognition and engagement. This project provides an opportunity for learners to apply their design skills to create a consistent and visually appealing brand identity across Instagram posts, stories, and LinkedIn content. The goal is to ensure that each piece of content is instantly recognizable as part of The Uplift Collective's brand, enhancing both visual appeal and brand consistency. By focusing on a unified design system, the project will help improve audience engagement and brand loyalty.

The project deliverables include a comprehensive design guide that outlines the visual elements to be used across all social media platforms. This guide should include colour schemes, typography, and illustration styles. Additionally, a set of template designs for Instagram posts, stories, and LinkedIn content must be created. These templates should be easily adaptable for future content, ensuring ongoing consistency and ease of use for The Uplift Collective's social media team.

Deliverables:

• Create a design (look and feel) framework
• Implement design on a series of posts and content pieces
• Create Social illustrations for IG posts, IG stories, LinkedIn
• LinkedIn carousels of The Uplift Collectives topics/themes
• Email newsletter thumbnails for the images (optional)
• Create GIFs using GIPHY Capture (optional)
• Design a logo (optional)