Podcast Growth and Engagement Project for Food & Beverage Industry

Icicle Technologies Inc. is looking to expand the reach and impact of its podcast, which targets Food & Beverage Manufacturers and FoodTech companies across the North America. The project aims to enhance the podcast's audience engagement by identifying and securing high-profile guests, crafting compelling interview questions, and developing promotional content for each episode. The project will also involve researching potential guests who can provide valuable insights and perspectives relevant to the industry. Additionally, students will assist in outreach and scheduling, ensuring a smooth and professional communication process. For those interested in multimedia production, there is an opportunity to assist with podcast editing and creating engaging social media highlights. This project provides a practical application of classroom knowledge in marketing, communication, and digital media, allowing students to gain hands-on experience in podcast production and promotion.

Content Marketing for Food Industry Software Demand Generation

Icicle is the future of food production. Our advanced systems, designed specifically for the food industry, ensures safer and high quality production that improves profitability and elevates small to mid-sized food businesses to global standards. Icicle offers truly transformative solutions to food manufacturers improve the way they make food, protect public health and grow business to new heights. To improve inbound lead generation, we are looking to have students support us in creating helpful resources on our website to attract growing food businesses to the Icicle Community. We are developing blog content to educate and inspire food business leaders, communicating the many solutions that Icicle's comprehensive food industry ERP solution has to offer them. If you have a passion for marketing and communications, love technology, love learning about how things work, and are ready to tackle this challenge with us, then we'd love to hear from you.

Research & Develop PR Strategy for Food Industry Trade Publications

The main goal for the project is to conduct research on the editorial calendars of food industry trade publications in order to inform public relations and content marketing strategy for Icicle Technologies. This will involve a number of steps for the learners, including: Researching to verify current editorial contacts to update a provided media list Downloading the latest copy of each publication's editorial calendar Generating an Editorial Calendar Matrix for 2024 Highlighting the best opportunities for Icicle to contribute to planned content

Sales Process to Attract Food Manufacturing Software to SaaS Solution

Design a new sales process to convince food manufacturers to adopt an advanced ERP solution that allows them to streamline systems, meet highly regulated compliance requirements, reduce waste and optimize costing. This will allow our sales team to become more purposeful and focused, i ncrease sales efficiency through the Dos & Donts of brain-based sales, and increase sales