Icicle Technologies Inc. is looking to expand the reach and impact of its podcast, which targets Food & Beverage Manufacturers and FoodTech companies across the North America. The project aims to enhance the podcast's audience engagement by identifying and securing high-profile guests, crafting compelling interview questions, and developing promotional content for each episode. The project will also involve researching potential guests who can provide valuable insights and perspectives relevant to the industry. Additionally, students will assist in outreach and scheduling, ensuring a smooth and professional communication process. For those interested in multimedia production, there is an opportunity to assist with podcast editing and creating engaging social media highlights. This project provides a practical application of classroom knowledge in marketing, communication, and digital media, allowing students to gain hands-on experience in podcast production and promotion.

The project will result in a comprehensive guest list with contact details, a set of tailored interview questions for upcoming episodes, and a promotional content plan for social media platforms. Additionally, students will produce edited podcast episodes and social media highlight clips, if applicable. Deliverables include:

- A detailed report on potential podcast guests and outreach strategies.

- A collection of interview questions tailored to each guest.

- A promotional content calendar for social media.

- Edited podcast episodes and social media clips (if multimedia skills are applied).