

- Location
- Guelph, Ontario, Canada
- Bio
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I am fortunate to have an experience-rich background and have strong skill sets in writing, content creation, and research.
I appreciate using these opportunities on Riipen to understand the needs of growing small businesses and what makes them successful. I passionate about delivering a successful final product!
- Resume
- Riipen Resume.pdf
- Portals
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Vancouver, British Columbia, Canada
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Toronto, Ontario, Canada
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- Categories
- Market research Leadership Change management Creative writing Social justice
Skills
Socials
Achievements



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Team feedback


Recent projects

Scientific Publications in Organizational, Social & Personality Psychology-Level Up
The level up opportunity involves getting a organizational social or personality psychology or human resource management conference presentation or manuscript ready for scientific publication. Candidate must be familiar with doing literature reviews, interpreting statistical analyses (from SPSS & R), create relevant graphics/visuals (Tables and Figures as per APA style with R, Tableau, PowerBI) conduct literature searches with databases in the substantive area (e.g., Psychinfo, ABI inform etc.), know citation and referencing styles (APA style), know how to insert in-text citations of relevant sources and create a bibliography (APA style). Candidates will analyze data using R as needed, conduct literature review on ethnicity/race/culture/gender, and other psychological variables, incorporate summaries of relevant references into the manuscript, complete graphs and tables based on statistical output and get manuscript ready for publication or conference presentation. An exceptional candidate will have co-authoring option.

Create Health, Wellness and Beauty Product Reviews for Specialized Website
The main goal of this project is to create health, wellness and beauty product reviews for a blog site in order to gain traffic and generate clicks to affiliate products. This will involve several different steps for the students, including: - Researching and reviewing health, wellness and beauty products. - Researching and creating account profiles with affiliate product websites - Writing blog posts about the products. - Creating a content marketing plan with researched products/ topics. - Creating content that is in line with the company's mission and values. - Optimizing blog posts for SEO. - Promoting blog posts on social media.

Digital Marketing Strategy for Divorce Wellness Awareness
The Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan. - Analyze current digital marketing trends relevant to wellness and divorce. - Identify and define target demographics for The Clean Divorce. - Develop a content calendar and strategy for social media platforms. - Propose SEO strategies to improve website visibility. - Create sample content pieces that align with the company's mission.
Work experience
Talent Management Advisor
CIBC
April 2024 - August 2024
Analyzed and visualized People Culture & Brand's quarterly learning data (n= 1,105 users, in Q3) using PowerBI and Excel, identifying growth opportunities and challenges to inform strategic goals for the business unit's Q4 and F25.
Delivered insights on the emerging leadership pilot program's impact on new and existing people leaders' emotional intelligence, coaching, and change management skills (3y of data records), helping to push the program to a wider audience.
Enabled automation and data-driven insights of 115 learning maps by migrating static PDFs into Workday format.
Formally recognized as a high-potential employee through being enrolled for CIBCās student spark program.
Educational Resource Developer
University of Guelph
September 2023 - Current
Synthesized research publications on educator wellness and scholarship of teaching and learning into brief snapshots. Developed articles āWork Life Balance and Burnout in Facultyā and āPracticing Self-Care as an Instructorā for the Office of Teaching Learning [Pending publication for Nov 2023].
Developed literature review on āHow the COVID-19 Pandemic Impacted the Well-being and Burnout of Post-Secondary Studentsā.
Supported Dr. Christopher Laursen work on pedagogical wellness (i.e. instructor and student holistic wellbeing) by constructing an annotated bibliography and coded dataset of primary and secondary sources.
Led the Office of Teaching and Learningās initiatives to develop programming and resources on student wellness, managing burnout and procrastination, understanding wellness, and promoting self-care.
Research Coordinator
University of Guelph
April 2023 - Current
Extensively coordinated with Dr. K. Squires to support project delivery of 4x mixed-methods research projects on childrenās play and learning; 2x grant applications, 3x ethic applications, and various research documents.
Built and maintained a 345-article literature database, enhancing research accessibility for future studies.
Applied advanced statistical and analytical methods (e.g. multiple regression, sensitivity, path, moderation, and factor analyses) in R Studio and Excel to derive key findings on childrenās learning and development.
Presented findings on children's development at Annual Hawaii Conference on Education, Undergraduate Research Showcase, Child Development Seminar, and 2x Thesis poster presentations, helping to enhance peer understanding and promote academic discourse.
Research Assistant
University of Toronto
January 2023 - April 2023
- Worked with the Department of Management lab to prepare socio-cultural and organizational psychology manuscripts for publication and conference presentations.
- Conducted literature reviews and bibliographies on perception and discrimination in the workplace, barriers in ethnic groups and leadership, gender disparities in scholarship and academia, socio-personality development, cultural differences and biases in personality assessments and judgment.
-Revised drafts to meet publication and journal guidelines, leading to final copy of the submission.
-Supported the analysis, wrangling, and interpretation of data using R.
Talent Innovation Consultant
Sun Life Corporate
Toronto, Ontario, Canada
September 2022 - December 2022
- Led research of relevant corporate vendors, creating insight-driven criteria to effectively collect data and make data-driven judgments to narrow 40+ prospective clients for Sun Lifeās leadership academy project.
- Developed relationships with external company vendors to co-create and deliver cutting-edge leadership programming to over 1000+ company AVP/VP+ executives.
- Successful project manager for Sun Lifeās new hire orientation pilot, leading change management strategic framework to be implemented across global locations.
- Liaised with 100+ people leaders across Sun Lifeās global divisions to promote HR leadership initiatives and analyze feedback on career development.
- Increased compliance rate of Managerās maintaining Sun Lifeās internal career opportunities site from 33% to 92%.
- Took ownership of brand management projects to increase visibility of internal career initiatives created at Sun Life, creating audio-visual and graphic materials, and developing strategies to advertise content. Increased visibility from 0 to 8000 views (exceeded goal by 40%)
- Maintained project progress through applying SCRUM and agile work-frameworks in sprint plannings, reviews and retros with corporate stakeholders.
- Analyzed Sun Lifeās internal career opportunity site to develop insights used for transforming the companyās internal succession planning and future of work strategies.
Liaison Program Coordinator
Ontario Agricultural College
January 2022 - May 2022
- Professionally represented the University of Guelphās Agricultural College across 30+ Virtual Presentations and On-Campus Experiences, helping the liaison program engage with a record 3,600 people (8% increase from F20/W21). - Managed brand social media to achieve record engagements, using creative and novel measures to increase social media reach by over 30% from the previous term (approx. 26,000 impressions to 33,800, exceeding targets by 50%). - Administered and analyzed quality assurance surveys and student recruitment data using Qualtrics software. - Led development of the liaison programās diversity and equity initiatives across panels and workshops. - Connected 10+ expert facilitators to conduct volunteer presentations related to the Collegeās offerings. - Organized and facilitated 30+ presentation requests to educators across Ontario, with a quality feedback rating of 4.8/5.
Executive Promotions Manager
University of Guelph
September 2020 - May 2021
- Led innovative methods to increase the clubās total social media reach by over 12% (1195 to 1225 in 4 months, exceeding goal by 25% ). - Developed marketing strategy to promote associationās event and recruiting efforts throughout the F20/W21 terms - Collaborated with colleagues in weekly meetings to use event organization skills for 16 term events and planned monthly budgets. - Demonstrated presentation skills in multiple seminars and speeches to successfully promote the associationās functions and goals