SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Social Media Content Creation for AR Homes CA

The main goal for the project is to create engaging and visually appealing content for AR Homes CA's Instagram and Facebook pages. This content should showcase the company's dedication to delivering unparalleled excellence in custom home construction and reflect the individuality and aspirations of its owners. The project will involve the following tasks for learners to complete: - Collaborating with the AR Homes CA team to understand their brand identity and target audience. - Developing a content calendar outlining the types of posts to be created and the frequency of posting. - Creating high-quality images and videos of AR Homes CA's custom home construction projects. - Writing engaging and informative captions for the posts. - Utilizing relevant hashtags and geotags to increase the reach of the content. - Analyzing the performance of the content and making adjustments based on insights.

Strategic Marketing Plan for BS Transport

BS Transport, a company specializing in car and truck rentals and sales, seeks to enhance its market presence and customer engagement. The primary goal of this project is to develop a comprehensive marketing plan that aligns with BS Transport's business objectives and targets its key customer segments. The project will involve analyzing the current market trends, identifying potential growth opportunities, and crafting strategies to increase brand awareness and customer loyalty. Learners will apply their classroom knowledge in marketing principles, consumer behavior, and strategic planning to address the company's needs. The project will focus on creating a cohesive marketing strategy that leverages both digital and traditional marketing channels to reach a broader audience and improve sales performance.