Social Media Content Creation and Scheduling

CAYOP Inc. is seeking a team of learners to enhance their social media presence by creating and scheduling engaging content. The project aims to provide students with hands-on experience in content creation and social media management using CAYOP Inc.'s automated posting software. Students will be tasked with developing creative and relevant content that aligns with the company's brand and marketing goals. This project offers an opportunity to apply classroom knowledge of digital marketing and social media strategies in a practical setting. Students will also gain experience with no-code automated workflows and AI integration, which are increasingly important skills in the digital marketing industry. The project is designed to be completed within 80 hours and is suitable for students in marketing or communications programs.

Digital Marketing

Our restaurant, Just Platters, has a strong digital presence with over 10,000 followers on Instagram. We regularly host and cater events, capturing a large amount of video content at each one. However, editing and organizing this content for posting has been a challenge due to time constraints. We are looking to collaborate with student interns on a digital marketing project focused on content creation and video editing to enhance our online engagement. This will involve several different steps for the students, including: • Editing videos captured at events to create engaging, high-quality content for Instagram. • Designing digital flyers and graphics to promote upcoming events and seasonal specials. • Creating and organizing content based on our posting schedule to maintain consistency. • Collaborating with our team to align content with our brand’s voice and marketing goals. Bonus steps in the process would also include: • Exploring creative trends on social media to boost engagement and reach new audiences.