Nasteha Adan
Nasteha Adan
Learner - She / Her
(1)
32
Location
Toronto, Ontario, Canada
Bio

I am a dedicated and adaptable professional with a strong work ethic and a passion for creative storytelling, problem-solving, and continuous learning. While my academic background is in Health Informatics, I have developed extensive experience in digital content creation, social media management, and marketing, which has allowed me to combine technical expertise with creativity to engage audiences effectively.

Through my work managing social media platforms, designing promotional materials, and writing blog content, I have honed my ability to create engaging, strategic, and visually compelling content. At the same time, my background in data analysis and research has given me a strong foundation in understanding audience behavior, measuring content performance, and making data-driven decisions to optimize engagement. I am proficient in MySQL, Python, and RStudio, which allows me to interpret trends and improve content strategies based on real insights.

What excites me most about this opportunity is the chance to expand my skill set, apply my creativity in new ways, and contribute meaningfully to a team. I thrive in fast-paced, collaborative environments, and I’m eager to bring my strategic thinking, attention to detail, and passion for digital storytelling to this role while continuing to grow and learn.

I look forward to the opportunity to contribute and develop new skills along the way.

Portals
Categories
Digital marketing Social media marketing Information technology Databases Public health

Skills

Digital content editing 2 Social marketing 2 Social media content creation 2

Achievements

Latest feedback

Recent projects

Work experience

Peer Mentor
SAHMPI - York University
Toronto, Ontario, Canada
August 2023 - May 2024

• Developed and maintained a positive, inclusive environment to encourage student engagement and peer support
• Counselled students one-on-one, providing personalized guidance and support for academic and personal challenges
• Hosted and organized events focusing on effective study habits and mental health awareness, fostering a supportive academic community
• Composed and distributed weekly email updates to inform students about upcoming events, resources, and important announcements
• Collaborated with faculty and staff to ensure alignment of mentoring activities with program objectives and student needs
• Guided students to appropriate university resources, such as the writing centre, tutoring services, and mental health support, enhancing their academic success and well-being

Information Management Assistant
Ontario Public Service - TBS
Toronto, Ontario, Canada
May 2023 - August 2023

• Inputting and managing sensitive health-related data into information systems ensuring accuracy
• Analyzed employee data to identify trends and areas for improvement.
• Supported research projects by preparing data insights and presentation materials.
• Collaborated with departments to enhance data interoperability and safeguard integrity.

Program Coordinator
Sistercode
Toronto, Ontario, Canada
August 2022 - Current

Facilitated a STEM-based mentorship program for high school students. Took students on university campus tours and presented post-secondary, identity, mental health, and financial literacy seminars.
● Provided after-school programming to young women in high school who identify as Black, creating a safe space for students to explore their identity
● Designed and delivered STEM-based curriculum using a hybrid model with a focus on coding/programming, digital literacy, post-secondary, and mental health/identity
● Sustained an organized financial tracking spreadsheet to maintain the structure of operations
● Facilitated 1 on 1 sessions with students to address individual concerns and assist with difficulties regarding the curriculum/lessons
- Developed and managed SisterCode’s social media presence, creating engaging content across platforms to promote programs and events.
- Designed digital flyers, graphics, and promotional materials to enhance outreach and engagement with the community.
- Created and scheduled social media posts to share program updates, success stories, and event highlights, increasing audience engagement.
- Monitored social media analytics to track engagement, assess content performance, and adjust strategies for improved reach.
- Collaborated with the team to align social media content with SisterCode’s mission, ensuring consistent messaging and branding.

Call Centre Agent
Positive Fulfilment Services Ltd
Toronto, Ontario, Canada
July 2020 - August 2021

● Provided exceptional customer service by handling inbound and outbound calls, addressing customer inquiries, resolving issues, and providing information about products and services
● Utilized company CRM software to document all customer interactions, ensuring accurate and timely updates to customer records.
● Collaborated with team members and supervisors to identify and implement process improvements, resulting in a 15% reduction in call handling times.
● Maintained high standards of customer service during fast-paced, high-volume operations
● Handled an average of 80-100 calls per day, demonstrating excellent time management and multitasking skills in a fast-paced environment.
● Trained new hires on company protocols, customer service techniques, and effective use of call center software.

Social Media & Content Coordinator
Glaced Beauty
Toronto, Ontario, Canada
June 2020 - January 2022

- Developed and managed social media content strategies across platforms, increasing audience engagement by 35%.
- Designed digital marketing materials including flyers, promotional graphics, and blog content to enhance brand visibility.
- Wrote and optimized SEO-friendly blog posts to drive traffic to the company website, improving organic reach.
- Conducted market research and competitor analysis to refine content strategies and improve targeting.
- Managed email marketing campaigns, increasing subscriber engagement and retention.

Education

Health Informatics
George Brown College
September 2024 - August 2025
Faculty of Health, B.H.S., Spec. Hons. Health Informatics, Health Informatics
York University
September 2020 - April 2024

Personal projects

Glaced Beauty - Social Media & Content Coordinator
June 2020 - January 2022
https://www.instagram.com/glacedbeauty/#

- Managed content creation and social media strategy for GlacéD Beauty, enhancing brand presence and engagement.
- Designed visually appealing posts, reels, and stories to showcase products, promotions, and beauty trends.
- Developed and implemented a content calendar, ensuring consistent and on-brand messaging across all platforms.
- Wrote captivating captions and optimized posts using relevant hashtags and SEO techniques to boost visibility.
- Engaged with followers by responding to comments, DMs, and customer inquiries, building a loyal online community.
- Analyzed social media metrics to track performance and adjusted content strategies for improved reach and engagement.

We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies. Cookie Policy.