MC² Actors Studio Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Website update and enhancement Recommending new channels we should use for promotion. Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials. Identifying an appropriate budget for advertising. Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s). Recommendations for new promotion channels Identification of an advertising budget