EDGY Media Market Expansion Strategy

The project focuses on developing a comprehensive market analysis and growth strategy for EDGY TV & Magazine, a multicultural media company. The goal is to expand the company's audience and revenue potential by identifying new market segments and enhancing current offerings. Students will analyze current market trends, audience demographics, and competitor strategies to propose actionable insights. The project will require learners to apply marketing theories and data analysis skills to assess the company's current position and potential growth avenues.