Social Media Plan and Map

Company Name: Paws 4 Kids 4 Paws (P4K4P) Mission, Vision, Values, or other unique aspects of your company:  Our mission is to provide animal-assisted experiences for youth to develop their strengths by helping rescue animals become more adoptable. Paws 4 Kids 4 Paws inspires and motivates youth learners who struggle with academic or social settings. By developing youth strengths beyond traditional academics, our unique learning experiences promote thoughtful, meaningful connections to animals and others. Youth learn they are capable, strong, and compassionate leaders who can advocate for themselves, others, and animals. Project Title: Social Media Plan and Map Project Goal:  The main goal of this project is to develop a strategy and plan to increase awareness of P4K4P programs through social media. We expect learners to: Create personas for key audiences (To include Parents of Middle school and High School youth, School teachers & Administrators, Potential facilitators/volunteers such as vet techs, Rescues/shelters, grantmakers) Identify platforms that those persons use and engage with Develop an overall strategy for all platforms Identify platform-specific needs or preferences for use/posting Develop a system for monitoring and tracking results Provide a standard timeline or calendar for postings (when, how many, how often, what formats...)