- Location
- Toronto, Ontario, Canada
- Bio
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Susan co-founded FirstScreen in June 2020. FirstScreen promotes Workplace Safety by rapidly health screening employees as they arrive to work.
Susan is an Operations leader with 20+ years of experience across a wide range of industry sectors including – Loyalty Marketing, Financial Banking, Publishing, News/Digital Media. She has a proven track record for innovation and leading complex enterprise projects from business strategy through to full implementation.
Susan optimizes operations through team building and technology deployment. She led teams responsible for - Change Management, Client Management, Production, Procurement / Logistics, Technology, and Content Development. She has supported companies from scale-up to blue-chip with annual revenues ranging from $30MM - $22B.
- Companies
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Toronto, Ontario, Canada
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Toronto, Ontario, Canada
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- Categories
- Communications Product or service launch Marketing strategy Media
Socials
Achievements



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Recent projects

Business Analyst Q1 2022 - (One Team - 4 positions)
Positions available: 4 people/ 1 Team FirstScreen – Business Analyst Project -Research We are a Waterloo/Toronto start-up company developing a Health Screening platform to reduce spread of contagion within the workplace. We are currently seeking a Marketing Communications . It’s a rare opportunity to apply your skills to the development of meaningful and innovative technology to reduce business closures. Seeking candidates who love communication about launching and implementing software/hardware for beta and actual clients. We have been accepted into Incubator and require research to help us make business decisions. Who will you be working with? Our newly formed company is led by experienced executives in: Sales/ IT /Software Technology/Client Operations. Your role will be working closely with CEO. What you'll be doing Research: A) For Government Grants and subsidies for Start-ups. Support in application process. B) Analyze market sectors for revenue growth and marketing communications Whats the end-game? Submit to a list of government grants FirstScreen can apply to. Research market sectors / associations FirstScreen should approach for lead gen. Requirements: Currently enrolled in Business or Communications-related Degree Program Advance level of written and oral communication skills with demonstrated ability to effectively communicate with all levels of the organization and develop and maintain respectful interpersonal relations The ability to work independently, take initiative, and prioritize workload to meet deadlines is essential Demonstrate attention to detail Ability to respect and promote confidentiality and to display independent judgment Is committed to fostering a healthy and positive work environment in accordance with Health & Safety policy and legislation. Engages in ethical conduct and strives to understand and appreciate the diversity of our patient/staff population and community Office location: 100% Remote.

Go-to-Market Communications Q1 2022 - (One Team - 4 positions)
Positions available: 4/ 1 Team FirstScreen – Marketing Co-ordinator Project -Create Communications Plans for Go-to-Market Commercial in Essential sector Develop Sales Marketing Material to support Sales team. Highlight our Value Proposition and benefits to Companies when FirstScreen is deployed to their site. We are a Waterloo/Toronto start-up company developing a Health Screening platform to reduce spread of contagion within the workplace. We are currently seeking a Marketing Communications . It’s a rare opportunity to apply your skills to the development of meaningful and innovative technology to reduce business closures. Seeking candidates who love communication about launching and implementing software/hardware for beta and actual clients. We have been accepted into Incubator and require marketing materials to propel sales. Who will you be working with? Our newly formed company is led by experienced executives in: Sales/ IT /Software Technology/Client Operations. Your role will be working closely with marketing team and reporting to CEO. What you'll be doing Develop content for our social media properties. Implement best SEO practices and make adjustments to our website. Analyze engagement metrics (Hubspot, Google, and LinkedIn Analytics) Research marketing automation and analytics software to gain insights on campaigns Whats the end-game? Develop communications to educate, inform, and drive brand awareness. Requirements: Currently enrolled in Degree Program Work with Client Success teams to understand client needs and highlight product benefits Marketing Design/ Video production an asset. Advance level of written and oral communication skills with demonstrated ability to effectively communicate with all levels of the organization and develop and maintain respectful interpersonal relations The ability to work independently, take initiative, and prioritize workload to meet deadlines is essential Demonstrate attention to detail Ability to respect and promote confidentiality and to display independent judgment Is committed to fostering a healthy and positive work environment in accordance with Health & Safety policy and legislation. Engages in ethical conduct and strives to understand and appreciate the diversity of our patient/staff population and community Office location: 100% Remote.

UX Design for Beta Site- (One Team - 4 positions)
Positions available:1 FirstScreen – UX Team We are a start-up based in Toronto, Ontario, and built our success on numerous student interns. We ensure our students receive real industry experience and we mentor them throughout their time with us. FirstScreen is software that health screens employees and visitors. We identify persons with early signs of illness and allow companies to take immediate action. We promote workplace health and safety. We hire based on enthusiasm over experience. You will be part of the UX specialist team to review and give recommendations from new launches of our software. Who will you be working with? Our newly formed company is led by experienced executives in: Sales/ IT /Software Technology/Client Operations. Your role reports into Lead Engineer and also CEO What you'll be doing Assist UX and UI testing of our new beta site Intake feedback from a select group of client users Validate site is ready for live deployment Make updates to our client user manuals Give feedback to the Development team IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* You will have a thorough understanding of our software as a USER (client) You interact with our clients to solicit their feedback. QC our beta site and give feedback to the Development team Update user guides for our clients. Possess the ability to write instructions. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Validate our Beta is ready to be released. User Guides are ready. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English Experience: Back-end development experience or strong interest in (SQL, MongoDB) Experience with software code management (provisioning and deployment from GIT, testing, deployment concepts) Critical thinker and good problem-solver Have a strong understanding of W3C web design / coding standards. Proven communication and teamwork skills. Location: Remote 100% Experience Office location: 100% Remote.

Firstscreen - Operations and Project Management
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We are a start-up based in Toronto, Ontario, and built our success on numerous student interns. We ensure our students receive real industry experience and we mentor them throughout their time with us. FirstScreen is software that health screens employees and visitors. We identify persons with early signs of illness and allow companies to take immediate action. We promote workplace health and safety. We hire based on enthusiasm over experience. You will be exposed to all facets of our organization - from the development team to sales, marketing and clients. We are seeking a team to work with Operations needs to support the next phase of our product launch. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Ensure we are operationally ready to scale our business with recent software and service upgrades Develop processes for internal teams and vendors. Client support and documents pain points. Make recommendations to improve the process. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Work with internal teams (marketing / developers/ CEO) to ensure launch readiness Update internal process documents to reflect new services. Work with clients to ensure client satisfaction. Make recommendations to internal processes to close the gaps. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Validate our internal process can support revenue growth Ensure processes are clearly defined and documentation is on hand. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI : English All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? We will take students as soon as we are able to. December cohort - December 6 to January 21 / Cohorte de décembre - 6 décembre au 21 janvier January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours. WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 2 students PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Susan So EMAIL ADDRESS/ADRESSE E-MAIL: Susan.so@firstscreen.ca