Reaching people who are likely to donate for scholarships in Kenya.
Project scope
Categories
Market research Marketing strategySkills
social mediaHelp us do a better job with social media posts and with Google Ads so we can do a better job of reaching people who are likely to donate. The market of people who are likely to give is a small subset of all people. We need help defining who these people are and then help on how to reach them with our message.
About the company
We provide HOPE and a great education to poor children in Kenya. We send children to high school from villages where almost no one has ever gone to high school. We also send children to vocational, technical and nursing school. We are doing much more than just paying for school, as we are very involved in the lives of our children by having a personal relationship with the student, mothers, fathers and guardians, teachers and staff at the primary schools and high schools. We review all students report cards and keep in touch with them via letters. We are making the world a better place, one child at a time.