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Digital Marketing for Summer Programs

Open
While She is True
While She is True
Winnipeg, Manitoba, Canada
Ebunoluwa Makinde
Founder
(6)
5
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Digital marketing Social media marketing
Skills
enthusiasm digital content marketing project scoping promotional materials social media content social media campaigns digital marketing
Details

Welcome to While She is True! We are seeking enthusiastic students to support our digital marketing efforts for our summer programs.


Main Goal:The primary objective of this project is to implement digital marketing strategies to promote our six-week coding camps in July and August and two hackathon events in Winnipeg and Calgary.


Project Scope and Expectations: During this project, students will:

  • Collaborate with the lead coordinator to implement digital marketing plans.
  • Develop content for social media campaigns, including graphics, posters, and short videos.
  • Create a content calendar to schedule posts from April onwards.
  • Strategize outreach methods to increase registration and awareness.
  • Design job posts to recruit teachers and assistants for the summer camps.
  • Create an advertising plan for the hackathon events.


Deliverables

Project Details:

  • Develop engaging social media content (posters, videos, graphics).
  • Create and maintain a content calendar.
  • Implement outreach strategies to boost program registrations.
  • Design job postings and promotional materials.
  • Develop a targeted marketing campaign for hackathon events.


Final Deliverables:

  • Comprehensive social media content calendar.
  • Digital content library (graphics, videos, posters).
  • Outreach strategy report.
  • Promotional materials for summer programs and hackathons.
  • Job posting templates.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Gender equality

About the company

Company
https://whilesheistrue.org
Winnipeg, Manitoba, Canada
2 - 10 employees
Education, It & computing, Non-profit, philanthropic & civil society
Representation
Women-Owned BIPOC-Owned

While She is True (WST) is a non-profit that is dedicated to educating, empowering and encouraging young girls to explore and pursue technology. We achieve this goal using a threefold approach, the first being computer science education. The second involves mentoring from women in the technology field. Lastly, we provide technological resources such as laptops and other tech hardware to break any barriers that prevent girls from having the right technology to use and grow in the computer science space.