Marketing and Communications

The goal of this project is to contribute to the planning and execution of Synclusiv’s Marketing and Communications (MARCOM) strategy, enhancing the organization's brand presence and engagement across multiple channels. The intern will focus on creating and refining digital and print content, including managing updates to the website, drafting newsletters, and designing marketing materials such as 1-pagers and templates. Additionally, the intern will support initiatives related to Synclusiv’s podcast, social media campaigns, and speaking engagements, as well as help foster partnerships aligned with the company’s mission of promoting diversity, equity, and inclusion in workplaces. This experience aims to provide the intern with practical skills in integrated marketing communications, content development, and strategic outreach while contributing meaningfully to Synclusiv’s impact and growth.

Strategic Growth Plan for Synclusiv Inc.

Synclusiv Inc. is facing challenges in expanding its business due to the current geopolitical climate, which has created a backlash against Diversity, Equity, and Inclusion (DEI) initiatives. The goal of this project is to develop a comprehensive business development strategy that enables Synclusiv to continue its growth trajectory while navigating these external pressures. Learners will analyze market trends, assess potential risks, and identify opportunities for Synclusiv to strengthen its market position. The project will involve researching successful strategies employed by similar companies and adapting them to fit Synclusiv's unique context. By the end of the project, learners will have created a strategic plan that outlines actionable steps for Synclusiv to enhance its business development efforts without compromising its commitment to DEI.

Strategic Business Development Plan for Synclusiv Inc.

Synclusiv Inc., a small DEI consulting firm, seeks to enhance its market presence and client acquisition through a well-defined business development strategy. The project involves conducting a comprehensive analysis of the current competitive landscape and identifying potential client segments. Learners will apply their knowledge of business strategy and market analysis to evaluate Synclusiv's position in the DEI consulting industry. The project aims to identify key differentiators and opportunities for growth. By understanding competitor strengths and weaknesses, the team will propose actionable strategies to improve Synclusiv's market reach and client engagement. This project provides an opportunity for learners to integrate classroom concepts with real-world business challenges.

Grant Sourcing Strategy for Synclusiv Inc.

Synclusiv Inc. is seeking to identify and secure potential grants to support its strategic objectives, including expansion, business development, marketing, product optimization, technological enhancements, and staffing subsidies. The goal of this project is to create a comprehensive strategy for identifying and applying for relevant grants that align with Synclusiv's growth and development goals. Learners will conduct research to identify potential grant opportunities from government agencies, private foundations, and industry organizations. They will analyze the eligibility criteria, application processes, and deadlines for these grants. The project will also involve developing a prioritized list of grants that Synclusiv should pursue, along with a timeline and action plan for application submission. This project allows learners to apply their research, analytical, and strategic planning skills in a real-world context, directly contributing to Synclusiv's growth initiatives.