MC² Actors Studio & Repertory Theatre Website Redesign
MC² Actors Studio & Repertory Theatre Company is seeking to redesign and update its website to create a more modern, visually appealing, and user-friendly experience. The current website is outdated and difficult to navigate, which hinders potential actors from easily accessing information about the studio, signing up for interviews, subscribing to newsletters, and understanding the detailed offerings of the studio. The goal of this project is to create a streamlined, aesthetically pleasing website that enhances user experience and effectively communicates the studio's value proposition. The project will involve both the design and implementation of these changes, ensuring that the new website meets the needs of the studio and its users.
MC² Actors Studio Virtual Internship Opportunity: Marketing
The primary focus for the student will be: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Website update and enhancement Recommending new channels we should use for promotion. Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Recommend changes to advertising and PR materials. Identifying an appropriate budget for advertising. Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s). Recommendations for new promotion channels Identification of an advertising budget