Ozex HR Market Entry Analysis for Parental Wellness

Ozex is exploring the potential to expand into the HR market by offering employee benefit and wellness initiatives specifically tailored for parents. The goal of this project is to conduct a comprehensive analysis to determine the feasibility and strategic approach for Ozex's entry into this market. The project will involve a detailed competitor analysis to understand the current landscape and identify key players in the parental wellness sector. Additionally, the project will investigate common HR pain points related to employee benefits for parents, aiming to uncover opportunities where Ozex can provide unique value. Finally, the project will explore various pricing models to ensure competitive yet profitable offerings. This project will allow learners to apply their knowledge of market analysis, strategic planning, and pricing strategies in a real-world context.

Breaking into the HR Wellness Market

Ozex is a digital self-help platform that supports parents during the transition into parenthood. While currently active in the nonprofit space, Ozex is aiming to expand into the HR and small business sectors by better understanding how to position itself as a valuable tool for employee well-being. This project will focus specifically on conducting a competitive analysis of HR-facing digital wellness tools , alongside identifying key decision-making drivers among HR professionals. While our preferred market is francophone organizations (primarily in Québec and other French-speaking regions), we are open to insights and opportunities in anglophone markets as well. The outcome will help Ozex refine its go-to-market strategy for this new segment.

Social Media Strategy for Wellness Company

We are looking to collaborate with students to design a new social media marketing campaign for the launch of Ozex. This project will involve the following key steps: Understanding Ozex : Students will familiarize themselves with Ozex’s products, our mission, and the goals of the social media campaign. Content Strategy and design : Planning the types of content that will be created for each platform (e.g., educational posts, testimonials, infographics, short videos). Tracking Key Performance Metrics : Students will define the key performance indicators (KPIs) to monitor throughout the campaign, such as engagement rates, reach, clicks, and conversions. Content Calendar : Creating a detailed social media content calendar outlining key dates, types of posts, and campaign milestones. Additionally, students will work with our pre-designed Canva templates and use tracking files to ensure consistency in branding and monitor the progress of the campaign effectively.

Perinatal care research student

The student will be involved in a variety of tasks aimed at deepening understanding of mental health and sexual health issues, specifically in the perinatal context. Responsibilities will include: Research and analysis: Conduct in-depth research by consulting scientific articles and relevant publications to develop a deeper understanding of mental and sexual health issues related to the perinatal period. Deliverable : Excel file to structure research and themes as well as word document detailing the research Creativity and tool development: Participate in the creation of educational games and innovative sexological tools to raise awareness and support individuals and couples in this phase of their lives. Creation of a module addressing a specific theme: breastfeeding, body image, post-partum depression, for example. Deliverable : Content plan (format at the discretion of the student) Rigor and documentation: Ensure methodological rigor in data collection, organization of information and documentation of sources used to support research and creative work. Deliverable : Methodology and ressources for both the research and content plan