Voda Retreats is seeking to create a compelling 30- to 60-second animated explainer video that effectively communicates the essence of their brand and the benefits of their self-care products and guides. The primary goal is to engage individuals who are experiencing stress and burnout, offering them simple and meaningful self-care habits to achieve a more balanced life. The project involves understanding the core values of Voda Retreats, identifying key messages that resonate with the target audience, and translating these into a visually appealing and informative animation. The video should capture the attention of viewers quickly and convey the message in a concise and impactful manner. The project will require the team to apply their knowledge of animation, storytelling, and marketing to create a video that aligns with Voda Retreats' brand identity.

The deliverables for this project include a 30- to 60-second animated explainer video that highlights the purpose and benefits of Voda Retreats' self-care products and guides. The video should include a clear script, engaging visuals, and appropriate background music or sound effects. Additionally, a storyboard outlining the animation sequence and a brief report detailing the creative process and rationale behind the design choices should be provided.