The main goal for the project is to reach a larger audience that aligns with DE MONT's values and sees itself in the short stories published on LA GAZETTE (the brand's blog).

The short stories published are 100% anonymous and truly experienced by its author.

Additionally, the goal is to reach 100,000 visitors per month on the website and to convert readers (from LA GAZETTE) into customers (to DE MONT).

This will involve several different steps for the editor in chief, including:

- Collaborating with the DE MONT team to understand the brand's core values and the type of stories that align with the brand.

- Developing a content strategy for LA GAZETTE that includes the themes of love series, the entrepreneur's diary, and ups and downs.

- Setting up and executing the editorial calendar.

- Managing the creation of bonus articles about jewelry in general and the DE MONT brand.

- Implementing a detailed strategy to generate leads and convert readers into customers.

By the end of the project, the editor in chief should complete the following list of activities:

- A content strategy for LA GAZETTE that aligns with DE MONT's core values and resonates with the target audience.

- Execution of the editorial calendar.

- Bonus articles about jewelry in general and the DE MONT brand.

- Implementation of a lead generation strategy and conversion tactics.

Final deliverables:

- A detailed report on the performance of LA GAZETTE, including visitor analytics and lead conversion rates.

- A presentation on the content strategy and its impact on reaching the target audience and converting readers into customers.

DE MONT Creations, being a pioneering high-end jewelry brand based in Montreal and a company emphasizing on the mental health and well-being of its team members, understands the need of communicating emotions and sharing memories. To support and mentor an editor in chief implementing LA GAZETTE's lead generation strategy, DE MONT offers the following:

Industry Expertise:

• DE MONT provides in-depth knowledge of the high-end jewelry and fashion industry, offering insights into trends, market demands, and best practices.

Collaborative Vision Development:

• Collaborative sessions with DE MONT's experienced team to develop a cohesive vision for the editorial calendar, aligning it with the brand's ethos and the EIC's creative aspirations.

Designer Collaborations:

• Facilitation of collaborations with journalists in the industry, ensuring that the EIC has access to a curated selection of journalists that align with the brand's commitment to authenticity and moral values.

Access to Resources:

• DE MONT extends its network and resources to the EIC, helping secure partnerships with professionals, including journalists, editor in chief, freelancers, PR agents, and other key contributors to the blog's success.

Creative Input:

• DE MONT offers creative input and guidance throughout the design and planning process, ensuring that the bog reflects the brand's dedication to storytelling and individual narratives.

Moral and Ethical Standards:

• Guidance on maintaining moral and ethical standards in the jewelry industry, aligning the the EIC's approach with DE MONT's commitment to responsible practices.

Networking Opportunities:

• Introduction to industry professionals, influencers, and potential sponsors, fostering networking opportunities that can elevate the EICs event planning career.

Marketing Support:

• Assistance in developing and implementing effective marketing strategies, leveraging DE MONT's brand presence to promote the blog and attract the target audience.

Logistical Support:

• Practical support in organizing logistics for the lead generation, including event attendance, technical setup, and coordination of reviewing the article process.

Post-Internship Evaluation:

• Guidance on conducting a thorough post-internship analysis, learning from the experience, and identifying areas for improvement in future endeavors.

Cultural Sensitivity and Inclusivity:

• Insights into navigating cultural nuances and ensuring inclusivity, particularly important when collaborating with diverse collaborators and public figures.