The main goal for the project is to provide students from Fanshawe College's Business - Marketing Co-op program with practical, hands-on experience through program-related projects or Co-op placements. Students will apply their marketing skills to address real-world business challenges, such as developing marketing plans, conducting market research, and delivering sales presentations. These experiences contribute to students' professional development and prepare them for entry-level roles in marketing and sales upon graduation.

This will involve several different steps for the students, including:

- Collaborating with Project: Human City to understand their bioethics goals and mission.

- Developing marketing plans that align with Project: Human City's values and objectives.

- Conducting market research to identify target audiences and potential partnerships.

- Creating and delivering sales presentations to promote Project: Human City's initiatives.

- Working on Co-op placements to gain hands-on experience in marketing and sales.

By the end of the project, students should complete the following tasks:

- Developed marketing plans aligned with Project: Human City's bioethics goals.

- Conducted market research reports to identify potential opportunities for Project: Human City.

- Delivered sales presentations to promote Project: Human City's initiatives.

- Completed Co-op placements to gain practical experience in marketing and sales.

Final deliverables:

- A comprehensive report detailing the marketing plans, market research findings, and sales presentation outcomes.

- Documentation of the Co-op placements and the skills gained during the experience.

during the project, project human city will provide the students with:

• access to organisation slack for easy communication
• weekly team meetings and recordings of internal meetings
• support documentation and materials on the project
• access to digital tools