Our company is looking to revamp our sales with an enhanced outreach process. We are hoping to find students that are excited to build a plan with us that will help us reach and meet the needs of our target audience.

This will involve several different steps for the students, including:

• Identification of key contacts
• Writing and planning key messaging for our clients
• Create a guide to help us enhance our booking process

Bonus steps in the process would also include:

• Developing messages for our mailing list

By the end of the project, students should complete the following list of activities:

• Identifying new potential accounts that align with our current customer base.
• Compiling relevant market information.
• Building a customizable outreach script.
• Developing an actionable appointment booking framework.
• Creating a simple tracking framework, including metrics, for measuring outreach success.

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• The final project deliverable is a report including research, analysis, and recommendations. It should assist our communications team in successfully connecting with our target market with actionable recommendations to increase sales conversions.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Working with project manager directly
• Having meetings where we can change the tasks if needed