The primary focus for the team will be:

• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.

Our goal at the end of this experience is:

• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Get homepage and five blog posts on page 1 of Google search
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Sendinblue, eClincher, Canva, Google Sheets.
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
  

We will plan to communicate with our team using these communication tools: company slack, email)

Primary contact: Pat Crosscombe, Founder & CEO