SEO and Social Media Strategy


Project scope
Categories
Communications Market research Digital marketing Sales strategy Social media marketingSkills
keyword research learning platforms social media content social media strategy search engine optimization social media social media marketing wordpress mailchimpOur team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as WordPress, MailChimp, etc.
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
Grow at Your Pace (online learning platform) and Your Applause Academy (How to Plan, Launch and Earn with a Speaker or Storytelling Series) are new projects we are launching next month. We need to become top ranked results for the keywords "Start a speaker series".
Students will work closely with Elizabeth Verwey (founder) who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Founder, Elizabeth Verwey is an experienced business mentor (officementors.com). Spoken Lives is her passion project, established in 2015. This women's speaker series brings women together to hear stories of resilience.
Elizabeth is writing a book and requires analysis of 500 surveys (already done) for this book,
Elizabeth has been a business mentor for 24 years and owns and operates Office Mentors.