Bira! Digital Marketing

Closed
Main contact
77 Spirits Inc.
Vancouver, British Columbia, Canada
She / Her
Operations Lead
3
Portals
(1)
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
marketing marketing strategies target market search engine optimization social media brochures
Details

Our company advertises our products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Reviewing marketing content in the form of posts, emails, brochures, etc.
  • Deploying content according to our social media calendar to increase website traffic.
  • Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

  • Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Deployment of marketing content
  • Updates to our channels

Bonus steps would include:

  • Recommending SEO strategies

Final deliverables should include

  • Marketing materials.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our marketing strategies
  • Input on choices, problems or anything else the students might encounter.
Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Food & beverage

Based in Vancouver and established in 2017, 77 Spirits Inc. is the first black owned independent bottler of sugar cane spirits in Canada. We currently source craft rums from around the world and bottle them with local partners and distribute them across Canada. There is no one else in Canada with the same business model.

With each expression we produce approximately 1000 bottles of rum, as such they are limited release and no longer available once the batch is sold out. Our flagship brand is BIRA! Under this brand we have three different sugar cane spirit expressions on the market with a fourth one scheduled to be bottled at the end of the year.