Social Media Strategy and Branding for CAMMH
Project scope
Categories
Branding & style guides Digital marketing Social media marketingSkills
target audience strategic planning typography social media strategy social media management key performance indicators (kpis) digital marketing branding social media mental healthThe Canadian Alliance of Maternal Mental Health (CAMMH) is a nonprofit organization dedicated to improving maternal mental health across Canada. Currently, CAMMH lacks a cohesive social media strategy and consistent branding, which limits its ability to effectively reach and engage its target audience. The goal of this project is to develop a comprehensive social media strategy and create a unified branding guide that will enhance CAMMH's online presence. This project will provide learners with an opportunity to apply their knowledge of digital marketing, social media management, and branding principles. The team will conduct research on best practices, analyze CAMMH's current social media efforts, and develop a strategic plan that aligns with the organization's mission and goals.
1. A detailed social media strategy document that outlines goals, target audience, content calendar, and key performance indicators (KPIs).
2. A branding guide that includes logo usage, color schemes, typography, and tone of voice.
3. A set of sample social media posts and graphics that align with the new strategy and branding.
4. A presentation summarizing the strategy and branding guide, along with recommendations for implementation.
Our board of directors can offer time as able to assist learners. We have two peri-natal psychiatrists, an accountant and a person with lived experience on our board. This is all of the staff we have right now. We all work full-time, so the help with getting the wheels spinning is so appreciated.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
: The purpose of the ‘Canadian Alliance for Maternal Mental Health’ is:
to engage a national network of mental health professionals interested in mental
health promotion and advocacy for pregnant women and mothers of young children
to facilitate opportunities to increase awareness and knowledge of perinatal mental
health conditions and different treatment options,
to decrease stigma relating to perinatal mental health conditions,
to share perinatal mental health research being carried out in Canada and
internationally,
to establish a list of perinatal mental health care providers who are CAMMH
members,
to increase awareness of virtual support options, and lead more women to maternal mental wellness.
. Goals and Objectives:
i) Promote World Maternal Mental Health Day on the first Wed of May each year;
ii) Promote education around best practices for the assessment, diagnosis, and
treatment of perinatal mental health conditions – e.g., by way of webinars, meetings,
conferences, etc;
iii) Share research currently being done in the area of perinatal mental health, and
promote perinatal mental health research by providing support letters to researchers
when requested and appropriate (and agreed upon by the Board), both in Canada
and internationally;
iv) Strengthen the relationships and collaboration amongst the network of professionals
who treat families struggling with perinatal mental health disorders;
v) Establish a resource list of perinatal mental health providers; and
vi) Support professionals to guide families towards perinatal mental wellness