To cultivate entrepreneurial skills, strategic thinking, and hands-on experience by actively participating in the crowdfunding and capital sourcing campaign for the award-winning Canadian nutraceutical, DFEnergy.

Students will gain insights into the world of product launch, contribute to the success of a cutting-edge nutraceutical, and develop a comprehensive understanding of the crowdfunding process from inception to execution.

The project is a real life crowdfunding campaign starting Jan 2024 with Indiegogoo.

Through this co-op program, students will bridge academia with real-world challenges, fostering innovation, teamwork, and an entrepreneurial mindset for future success

Students have the flexibility to concentrate on all, or choose specific activities based on their skill set and available time. They can opt to delve deeply into one or more tasks from the list, allowing for a tailored and focused approach to their participation in the co-op program.

Market Research and Analysis:

Conduct research to understand the target market for award winning DFEnergy, healthy ginseng sachet, investigate consumer preferences, and competitors in the nutraceutical industry.

Campaign Planning and Strategy:

Collaborate with the entrepreneur to devise a comprehensive crowdfunding and capital sourcing strategy for the DFEnergy product launch.

Content Creation:

Develop compelling content, including videos, images, and written materials, to effectively communicate the value proposition of DFEnergy to potential backers.

Social Media Engagement:

Utilize social media platforms to build awareness, engage with the audience, and create a community around the DFEnergy brand.

Financial Modeling:

Work on financial projections and models to showcase the potential returns for investors and backers, highlighting the financial viability of the DFEnergy project.

Campaign Launch and Management:

Play a hands-on role in launching the crowdfunding campaign, monitoring its progress, and implementing adjustments as needed to meet funding goals.

Community Outreach:

Engage with the community and potential backers through various channels, answering questions, and building relationships to create a supportive network for the campaign.

Data Analytics and Reporting:

Utilize data analytics tools to track key performance indicators (KPIs) and generate reports to assess the effectiveness of the crowdfunding campaign.

Networking and Partnerships:

Explore and establish potential partnerships with influencers, organizations, or companies that align with the DFEnergy brand and can contribute to the campaign's success.

Post-Campaign Analysis:

Evaluate the crowdfunding campaign's outcomes, gather feedback, and analyze the overall performance to derive valuable insights for future entrepreneurial endeavors.

While there is no monetary compensation for participation, each student will receive DFEnergy sachets and promotional merchandise featured in our crowdfunding campaign as a token of appreciation for their valuable contributions.