Digital Marketing For Early Access Video Game

Closed
Jitterware
Canada
Sean Tager
Lead Game Design
(4)
4
Project
Academic experience
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Market expansion Marketing strategy Marketing analytics
Skills
digital marketing tags brand awareness marketing tiktok twitch blogs digital marketing peripheral devices
Details

Jitterware is an Independent video game studio developing exciting and engaging games for all ages. We are developing a game that is currently available on Early Access on the Steam platform. The main goal is to obtain 1000 downloads on Steam, create marketing content, and brand awareness. Use social platforms such as Reddit, Twitter, Instagram, Facebook, TikTok, Twitch, etc. to promote our product and create brand awareness.

Deliverables

Students will need to complete the following tasks to achieve the project goal:

  1. Create brand awareness on social platforms such as Reddit, Twitter, Facebook, TikTok, Twitch, Instagram, etc.
  2. Reach out to bloggers and freelance authors who specialize in reviewing FPS games and convince them to write articles and blogs while promoting our game.
  3. Reach out to influencers on various platforms such as YouTube and Twitch and convince them to play/review our game.
  4. Create content including but not limited to videos, posters, and marketing tag lines.
  5. Seek out partnerships with various distributors, including but not limited to gaming studios, influencers, video game hardware manufacturers of both consoles and peripherals.
Mentorship

We will aid students in completing the project by issuing the following:

  1. Giving students accounts on various social platforms (i.e. Twitter, Reddit, Instagram, Facebook, TikTok, Twitch, etc.)
Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Canada
2 - 10 employees
Entertainment, Technology

Jitterware is a game development studio located in Ottawa, Canada. We develop stylized games with unique features and intense gameplay.