Project Goal

To enhance our online visibility and search engine ranking, we aim to create a WordPress blog focused on topics relevant to matchmaking, relationships, and marriage. This blog will serve as an SEO booster, driving organic traffic to our website and increasing engagement with our matchmaking platform.

Main Objective

The objective of this project is to collaborate with students to develop a WordPress blog and create high-quality, SEO-optimized articles that improve our website’s ranking on search engines. Students will research, write, and refine blog content while also exploring strategies for promoting the blog effectively.

Tasks & Activities

1. Research & Planning

• Understand our target audience, app features, and unique selling points.
• Research SEO strategies and identify high-ranking keywords in the matchmaking niche.
• Recommend blog post topics that align with our business and audience interests.

2. Blog Setup & Development

• Set up a WordPress blog with an SEO-friendly theme and structure.
• Ensure the blog is mobile-responsive and optimized for fast loading.
• Configure SEO plugins (e.g., Yoast SEO, Rank Math) for keyword optimization.

3. Content Creation & Optimization

• Write SEO-friendly blog posts incorporating keywords, meta descriptions, and internal linking.
• Structure content for readability and engagement, using headers, bullet points, and images.
• Optimize articles for on-page SEO, including alt text, URL slugs, and proper formatting.

4. Editing & Revision

• Revise blog posts based on feedback to enhance clarity, accuracy, and effectiveness.
• Ensure all content aligns with our brand voice and tone.
• Proofread for grammar, spelling, and SEO improvements.

5. Blog Marketing & Promotion (Bonus Steps)

• Suggest social media strategies to promote blog posts and drive engagement.
• Explore guest posting, backlinks, and influencer collaborations to enhance reach.
• Analyze blog performance using Google Analytics and refine content accordingly.

Final Deliverables:

✔ A fully developed WordPress blog, optimized for SEO and user experience.

✔ At least a few high-quality, SEO-optimized blog posts relevant to matchmaking.

✔ A content strategy plan with topic recommendations and SEO guidelines.

✔ A final report summarizing the blog development process, SEO strategies, and marketing suggestions.

✔ A live demo/presentation showcasing the blog’s setup, content, and SEO impact.

• This project will provide students with real-world experience in WordPress development, SEO writing, and digital marketing, helping them build valuable skills for the industry.

By the end of the project, students should demonstrate:

• Understanding of our business goals, target audience, and services.
• Ability to research and recommend blog post topics that align with our SEO and marketing goals.
• Creation of well-researched, SEO-optimized blog posts relevant to matchmaking.
• Editing and revising blog posts based on feedback to improve quality and engagement.

Bonus steps would include:

• Recommending marketing strategies to increase blog traffic (e.g., social media promotion, backlinking, guest posts).

Final Deliverables:

✔ A set of SEO-optimized blog posts ready for publication.

✔ A list of recommended blog topics for future content.

✔ A fully developed and structured WordPress blog (if setup is included in the project).

✔ A final report summarizing the blog creation process, SEO strategies, and marketing recommendations.