Fafa Luxury Canada Inc. aims to enhance its online presence and engage a broader audience through captivating social media content. The project involves creating a series of short, visually appealing videos tailored for platforms like Instagram, Facebook, and TikTok. These videos should reflect the brand's luxury image and highlight its unique products and services. The goal is to increase brand awareness, drive engagement, and ultimately attract potential customers. Learners will apply their knowledge of digital marketing, video production, and social media strategies to develop content that aligns with Fafa Luxury's brand identity. The project will focus on storytelling, creative visuals, and effective messaging to capture the attention of the target audience.

- A series of 3-5 short videos (15-60 seconds each) suitable for social media platforms.

- A content strategy document outlining the video themes, target audience, and posting schedule.

- A report analyzing the potential impact of the videos on brand engagement and reach.

- A presentation summarizing the project process, creative decisions, and expected outcomes.