BoardSpace Strategic Marketing and Social Media Review
Project scope
Categories
Market researchSkills
target market comprehensive planning strategic marketing researchThe goal of this project is to review BoardSpace's current strategic marketing and social media presence, and to develop a plan for improvement. This will involve several different steps for the students, including:
- Researching the current state of BoardSpace's strategic marketing and social media presence.
- Analyzing the current customer base and identifying potential target markets.
- Developing a comprehensive plan for improving BoardSpace's strategic marketing and social media presence.
- Implementing the plan and tracking the results.
- Evaluating the effectiveness of the plan and making adjustments as needed.
By the end of the project, students should demonstrate:
- Understanding of BoardSpace's current strategic marketing and social media presence.
- Identification of potential target markets.
- Development of a comprehensive plan for improving BoardSpace's strategic marketing and social media presence.
- Implementation of the plan and tracking of the results.
- Evaluation of the effectiveness of the plan and making adjustments as needed.
Final deliverables should include:
- A written report detailing the research, analysis, plan, implementation, and evaluation of the project.
- A presentation summarizing the project and its results.
I am available for video conferences, email or Slack questions as needed. I have an existing marketing plan and materials available to share.
About the company
BoardSpace is an online portal for the volunteer directors and administrators of condos, HOAs, non-profits and charities. BoardSpace overcomes the daunting task of looking after hundreds of documents, attending lots of meetings, preparing agendas, approving minutes and keeping on top of to-lists by providing boards with the tools to get their work done more efficiently and in less time.
Pat Crosscombe founded BoardSpace due to her experience on a condo board. BoardSpace is on a mission to organize the boards of directors of the world and was built by a team that understands the needs of condo and non-profit boards.