The main goal for the project is for MBA students to apply marketing concepts to devise realistic and feasible strategies for Project: Human City, a nonprofit organization striving for global establishment of IoT infrastructure, free access to the Internet, a global standardized free education system, social learning, environmental stewardship, and equal opportunity for all.

This will involve several different steps for the students, including:

- Conducting a situational analysis to understand the challenges faced by Project: Human City.

- Proposing effective solutions to enhance target public awareness, segmentation, volunteer recruitment, and promotional activities.

- Tailoring recommended strategies to the specific needs of Project: Human City.

By the end of the project, students should complete the following list of activities:

- Written reports outlining recommended marketing strategies tailored to the specific needs of Project: Human City.

- Oral presentations outlining the proposed strategies.

Final deliverables:

- A comprehensive written report detailing the situational analysis and proposed marketing strategies.

- An oral presentation summarizing the key findings and recommended strategies.

during the project, project human city will provide the students with:

• access to organisation slack for easy communication
• weekly team meetings and recordings of internal meetings
• support documentation and materials on the project
• access to digital tools