The main objective of this project is to establish a robust system for FlikFX to monitor and interpret post-advertising data from sky advertising campaigns. By analyzing key performance metrics such as engagement, reach, and conversions, learners will help optimize future campaigns and ensure advertising strategies are informed by data-driven insights.

Tasks and Activities:

1. Define Key Performance Indicators (KPIs):
2. Learners will identify and outline the most relevant KPIs for tracking the success of sky advertising, such as engagement (social media, website interactions), reach (impressions, foot traffic), and conversions (lead generation, sales).
3. Select Data Collection Tools:
4. Learners will research and recommend appropriate tools and platforms to collect post-campaign data from various channels, including social media, website traffic, and CRM systems. They will choose tools like Google Analytics, Hootsuite, and QR code tracking platforms.
5. Design a Data Integration and Dashboard System:
6. Learners will develop a plan for integrating data from multiple sources into a centralized dashboard, utilizing tools such as Google Data Studio or Tableau for real-time monitoring and reporting.
7. Analyze Data and Provide Insights:
8. Learners will analyze the collected data, identifying patterns and drawing conclusions about the effectiveness of the advertising campaign. They will segment data by demographics, geography, and engagement levels to provide actionable insights.
9. Create a Post-Campaign Report Template:
10. Learners will design a standardized report format to present findings from the analysis, including key metrics, insights, and recommendations for improving future campaigns.

Deliverables Needed:

1. Post-Campaign Data Dashboard: A fully functional, integrated dashboard displaying key metrics in real-time.
2. Data Analysis Framework: A structured methodology for tracking and evaluating KPIs.
3. Report Template: A standardized format for presenting post-campaign insights and recommendations.
4. Actionable Insights Report: A comprehensive report summarizing the findings and providing data-driven recommendations for future campaigns.

4o mini

Complete Case Study: Assessing Advertising Strategies and Cost Comparisons for Flik Fx

1. Project Overview

Flik FX is seeking a comprehensive analysis of current advertising strategies and cost comparisons across multiple advertising mediums (billboards, subways, TV, radio, and digital) in Ontario, Canada, and global high-traffic locations (New York City’s Times Square, Dundas Square in Toronto, and Shanghai, China). The objective is to derive actionable insights that will allow FlikFX to competitively price its innovative sky advertising services.

2. Objectives and Deliverables

Objectives:

1. Assess and analyze current advertising strategies in Ontario and Canada across multiple media.
2. Identify and compare advertising methods in different high-traffic global locations: Dundas Square, Times Square, and Shanghai.
3. Evaluate exposure rates for these advertising methods and locations.
4. Develop a pricing model for FlikFX's sky advertising services.
5. Provide a detailed report with recommendations and strategic insights for FlikFX to optimize its pricing and marketing strategies.

Deliverables:

1. Comprehensive Report: A detailed analysis of advertising strategies and cost comparisons.
2. Cost Comparison Chart: Visual representation of advertising costs and ROI (Return on Investment) across different advertising methods and locations.
3. Exposure Rate Calculation Methodology: An in-depth breakdown of how exposure rates are calculated for each type of advertising medium.
4. Pricing Model for Sky Advertising: Suggested pricing framework based on competition, cost, and location.
5. Customer Segmentation Analysis: Overview of the customer demographics and budgets for different advertising mediums.

3. Research Methodology and Data Collection

Research Focus Areas:

1. Advertising Types: Billboards, subway ads, posters, TV commercials, radio, and digital advertising.
2. Global Advertising Locations: Dundas Square, Times Square, Shanghai, and other relevant high-traffic areas.
3. Costs: Average costs for various advertising methods (e.g., cost per month, week, or ad placement).
4. Exposure Rates: Metrics used to calculate exposure such as CPM (Cost Per Thousand Impressions), foot traffic, and audience reach.
5. Client Budgets: Range of budgets clients typically spend on advertising in each region.

Key Data Sources:

• Advertising agencies
• Media buying companies
• High-traffic area managers (Dundas Square, Times Square, Shanghai)
• Online advertising platforms (Google, Facebook, Instagram)
• Market research reports on advertising trends
• Competitor analysis of similar businesses

4. Measurable Metrics for Success

To ensure the project is successfully executed, the following measurable metrics will be used:

• Cost Analysis: A comparative analysis of at least three advertising options in Ontario, NYC, and Shanghai.
• Exposure Metrics: Calculations for exposure rates across different advertising mediums (billboards, subway, digital, etc.).
• Budget Range for Clients: Clear budget ranges for different client types based on location and advertising platform.
• Pricing Accuracy: Development of a pricing model for FlikFX’s sky advertising that aligns with market trends and competition.

5. Timeline and Deliverables Checklist

Phase 1: Data Collection and Analysis (Week 1–2)

• Research and collect data on Ontario’s advertising landscape (billboards, subway, radio, TV).
• Gather global advertising costs for high-traffic locations (Dundas Square, Times Square, Shanghai).
• Survey clients and gather data on advertising budgets, typical client spend, and preferred advertising mediums.
• Gather data on exposure rates for each advertising platform (CPM, foot traffic, etc.).

Phase 2: Comparative Cost Analysis and Exposure Metrics (Week 3)

• Create a cost comparison chart for various advertising methods (billboards, TV, subway, etc.).
• Identify exposure rates for each advertising method (measured by impressions, audience demographics, time of day, etc.).
• Establish a cost-per-impression or cost-per-exposure metric for each advertising location.
• Compare advertising budgets between regions (Ontario, NYC, Shanghai).

Phase 3: Pricing Model for FlikFX (Week 4)

• Develop pricing tiers for FlikFX's sky advertising service based on:
• Location (Ontario, NYC, Shanghai)
• Duration (5-minute vs. 30-minute shows)
• Client budgets and competition pricing
• Estimate exposure rates for sky advertising compared to traditional media methods.
• Assess additional value propositions like QR codes, custom logos, or 3D imagery to increase pricing tiers.

Phase 4: Recommendations and Final Report (Week 5)

• Compile all data into a comprehensive final report.
• Provide actionable insights and recommendations for FlikFX’s sky advertising strategy.
• Outline a customer segmentation strategy for targeting clients most likely to invest in sky advertising.
• Present a pricing framework with detailed justifications for the suggested price points.

6. Detailed Cost Analytics and Comparison

Ontario & Canada Advertising Methods

• Billboards: Analyze costs for high-traffic areas, urban vs rural settings, digital vs static.
• TV Commercials:
• Local and national cost comparisons.
• Frequency of airing and the expected audience size.
• Subway/Posters: Analyze costs for digital vs traditional poster advertisements.
• Radio: Costs of short-term vs long-term ad spots.
• Digital Advertising (Google/Facebook): Examine cost-per-click (CPC), CPM (Cost Per Thousand Impressions), and overall reach.

High-Traffic Global Locations (Data Comparison)

1. Dundas Square (Toronto, Canada)

• Location Characteristics: Foot traffic, audience demographics, type of media used (billboards, digital signage).
• Exposure Rate Metrics: Weekly visitors, high-traffic times, and audience reach.
• Advertising Method Options: Static vs. digital billboards, posters, and digital screens.

1. Times Square (New York, USA)

• Location Characteristics: Foot traffic, audience demographics, type of media used.
• Exposure Rate Metrics: Daily visitors, audience demographics by time of day.
• Advertising Method Options: Digital billboards, static signs, LED projections.

1. Shanghai (China)

• Location Characteristics: Foot traffic, audience demographics, media options available (digital billboards, LED displays, etc.).
• Exposure Rate Metrics: Daily visitors, audience segmentation by time of day and demographic.
• Advertising Method Options: Billboards, subway ads, digital screens.

7. Customer Budget Analysis

• Small to Medium Businesses: Typically allocate a budget for local advertising, such as billboard or social media advertising.
• Large Corporations: Often invest heavily in high-profile locations such as Times Square or Dundas Square, requiring extensive market research and ROI metrics.
• Event Organizers: May spend significant amounts on localized or national advertising campaigns (including TV and outdoor media).

8. Actionable Recommendations

1. Optimize Pricing for Sky Advertising:

• Location-Based Pricing: Develop a pricing model for sky advertising based on high-traffic locations and the level of exposure.
• Tiered Packages: Offer customizable packages based on client budgets, including add-ons for extra features like QR codes or 3D imagery.

1. Customer Segmentation:

• Focus on high-profile brands, event organizers, and corporations that invest in large-scale advertising campaigns.
• Offer special packages for local businesses in Ontario that seek affordable, localized aerial displays.

1. Exposure Metrics:

• Use CPM and impressions-based metrics to calculate the cost-efficiency of sky advertising relative to traditional billboards and TV commercials.

1. Market Positioning:

• Position FlikFX’s sky advertising as a unique and innovative alternative to traditional advertising mediums, offering more engaging and dynamic experiences.

9. Conclusion

This case study will allow Flik FX to better understand the current advertising landscape and develop a competitive pricing strategy for their sky advertising services. By thoroughly analyzing costs, customer budgets, and exposure rates, FlikFX will be able to position itself as a unique and innovative advertising option in both local and global markets.