COMPANY DETAILS

Company Name: Goal Beyond Group

About: Goal Beyond is a 501 (c) (3) organization with a commitment to higher education access and sustainable economic mobility options for all. We address barriers to educational completion and workforce entry, expanding access to learning, strengthening wrap-around support services, ensuring long-term student success, and driving measurable impact on workforce readiness and economic empowerment.

Mission: To create the ecosystem enabling all learners to access a quality education and employers to source talent in a rapidly evolving labor market.

Vision: To enable a world where higher education and economic opportunity are accessible to all.

Values:

• Impact-Driven: Data, rigor, and analytics are woven into our ethos
• Inclusive: Community, diversity, and engagement are constantly in focus
• Transparent: Open communication, integrity, and trust are fundamental to our work. 

PROJECT DETAILS

Project Title: Website Optimization & Digital Marketing

Project Goal: To optimize Goal Beyond Group’s website and digital presence by completing backend setup, SEO, ADA compliance, and digital marketing strategies, ensuring Goal Beyond Group is searchable, accessible, and professionally represented online. This project will provide learners with hands-on experience in web development, digital marketing, and project management. Each learner will complete 30 hours of work over the course of 6 weeks (~ 5 hours per week), inclusive of team meetings, onboarding, and work contributed toward project deliverables. 

Tasks & Deliverables

Learners will work collaboratively and individually to complete the following tasks, divided into the following categories:

1.     Website Backend Setup and Optimization

Task 1.1: Set up a “Contact Us” form that directs submissions to GBG’s info email.

• Deliverable: Functional “Contact Us” form integrated into the website.

Task 1.2: Create automated email response for users who sign up or contact GBG.

• Deliverable: Automated email template and workflow set up.

Task 1.3: Optimize website loading speed and mobile responsiveness.

• Deliverable: Basic performance report with before and after metrics

2.     SEO and Google Tools

Task 2.1: Conduct keyword research and implement on-page SEO (meta tags, headers, content optimization)

• Deliverable: SEO-optimized web pages with basic keyword report

Task 2.2: Set up and optimize GBG’s Google Business Profile

• Deliverable: Fully set-up Google Business Profile with accurate information and images

Task 2.3: Research and (TBD) set up Google Ads

• Deliverable: Google Ads campaign draft or report on feasibility

3.     Digital Marketing and Social Media Setup

Task 3.1: Create and optimize social media profiles (LinkedIn, Facebook, Instagram)

• Deliverable: Active social media profiles with branded visuals and descriptions

Task 3.2: Develop a content calendar for the first month of posts

• Deliverable: Content calendar with post ideas, captions, and scheduling

4.     Reporting and Documentation: Learners will be provided templates for reporting and final documentation

Task 4.1: Document all processes and changes made to the website and digital platforms

• Deliverable: Comprehensive process documentation

Task 4.2: Provide a final report summarizing work completed, challenges faced, and recommendations for future improvement

• Deliverable: Final Report (2-4 pages)

Project Expectations & Skills Required

1.     Expectations

• Learners will work 30 hours each over 6 weeks (~5 hours per week)
• Learners will collaborate on project tasks, meet deadlines, and communicate progress regularly
• Deliverables will be professional, functional, and aligned with GBG’s goals

2.     Skills Required

• Basic understanding of website backend system set-up for Wix websites
• Familiarity with SEO principles and tools (e.g. Google analytics, Keyword Planner)
• Basic knowledge of digital marketing and social media platforms
• Strong communication and teamwork skills
• Attention to detail and problem-solving ability
• Ability to document processes and create basic reports (templates will be provided)

Project Details & Milestones

1.     Project Kickoff and Onboarding (Week 1)

Activities:

• Introduction to GBG, our mission, website, and project goals
• Overview of tools and platforms to be used
• Assign roles and responsibilities to learners (Social media managers, SEO specialists, Team Lead, etc.)
• Set up communication channels  

Deliverables:

• Project plan with assigned roles and responsibilities
• Communication expectations set up

2.     Continued Onboarding (Weeks 1-2)

Activities:

• Training sessions on key tools and processes
• Initial team meetings to brainstorm strategies and divide tasks
• Review of GBG’s branding guidelines and mission

Deliverables:

• Training session notes and resources
• Initial task and strategy document

3.     Demonstrated Competencies & Initial Tasks (Weeks 2-3)

Activities:

• Learners demonstrate understanding of tools and processes through initial tasks
• Submit initial drafts of deliverables
• Receive feedback and make adjustments

Deliverables:

• Initial drafts of key deliverables
• Feedback and adjustment plan

4.     Early Project Work and Initial Milestones (Weeks 3-4)

Activities:

• Complete backend website set up
• Submit first round of SEO optimizations and social media profiles for review

Deliverables:

• Functional SEO optimized website and social media profiles
• Functional “Contact Us” form and automated email workflow

5.     Mid-Project Progress and Review (Weeks 4-5)

Activities:

• Review progress and adjust strategies as needed
• Ensure all tasks are on track and address challenges
• Conduct mid-project presentation to team demonstrating progress

Deliverables:

• Mid-project progress report
• Updated project plan with adjustments

6.     Final Project Work and Pre-Submission (Weeks 5-6)

Activities:

• Finalize all deliverables
• Conduct testing and quality assurance for all website and digital marketing elements
• Prepare final report and presentation

Deliverables:

• Finalized deliverables
• Quality assurance report

7.     Final Project Submission and Wrap-Up (Weeks 6)

Activities:

• Submit all deliverables and final report
• Present work to team
• Reflect on experience and provide feedback

Deliverables:

• Final project report
• Presentation slides

Learner Support

1.     Weekly Meetings

• Weekly group check-ins to discuss progress, challenges, and next steps
• Individual check-ins, as needed

2.     Mentorship Hours

• Dedicated mentorship hours for guidance and feedback and regular/daily communication with learners, as needed

3.     Support Channels

• Microsoft Teams and Outlook
• Resource library (guides, tutorials, templates)

Learner Benefits

1.     Skills Development

• Hands-on experience in website optimization, SEO, and digital marketing
• Exposure to industry-standard tools and practices
• Development of teamwork, communication, and project management skills

2.     Industry Exposure

• Opportunity to work on real-world project at an education non-profit
• Insight into the use of digital marketing and web development for non-profits

3.     Networking Opportunities

• Connect with mentors and professionals in the non-profit education sector
• Build relationships with peers and the organization team
• Potential for references or recommendations based on performance