Data Analysis & Growth Metrics Visualization for Research Impact

Open
LOCVM Inc.
Toronto, Ontario, Canada
Angelique Bernabe
Employer
(6)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Data visualization Data analysis Market research
Skills
data analysis research data visualization
Details

Our start-up was founded to meet the growing demand for flexibility in healthcare staffing. 


This project will focus on setting up recurring weekly and monthly analytics processes to track Locvm’s growth, user engagement, and content performance. The goal is to use all available data sources—including raw research data, Google Analytics, email campaign stats, and social media metrics—to generate actionable insights and build automated dashboards that visualize Locvm's growth over time.


We would like to collaborate with students to analyze our raw datasets.

This will involve several different steps for the students, including:

  • Gaining an understanding of Locvm’s mission, content strategy, and audience
  • Cleaning and validating internal research datasets
  • Performing statistical analysis on research data to identify trends and insights
  • Integrating and analyzing metrics from Google Analytics, email platforms, and social media
  • Creating automated reports and dashboards to track key performance indicators (KPIs), including traffic, user retention, and publication reach
  • Setting up a framework for weekly and monthly reporting to support growth and engagement strategies
Deliverables

By the end of the project, students will demonstrate:

  • Practical experience analyzing research and web engagement data
  • Skills in using tools like Google Analytics, Excel, Python/R, and dashboard tools like Google Data Studio, Tableau, or Power BI
  • Ability to automate reporting processes for ongoing metric tracking
  • Experience presenting data-driven insights to non-technical stakeholders
  • Bonus: Strategic thinking through recommendations for future research areas or audience engagement

Final deliverables should include

  • A written final report summarizing findings and methodology
  • A presentation showcasing insights, dashboards, and proposed next steps
  • Automated visualizations (dashboards or reporting tools)
Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Technology

LOCVM is a healthcare platform dedicated to enhancing work-life balance for physicians by addressing the challenges of staffing and flexibility in healthcare. The platform connects locum physicians—who provide temporary coverage—with staff physicians, allowing healthcare professionals to take time off or fill staffing gaps efficiently.