Data Analysis & Growth Metrics Visualization for Research Impact


Project scope
Categories
Data visualization Data analysis Market researchSkills
data analysis research data visualizationOur start-up was founded to meet the growing demand for flexibility in healthcare staffing.
This project will focus on setting up recurring weekly and monthly analytics processes to track Locvm’s growth, user engagement, and content performance. The goal is to use all available data sources—including raw research data, Google Analytics, email campaign stats, and social media metrics—to generate actionable insights and build automated dashboards that visualize Locvm's growth over time.
We would like to collaborate with students to analyze our raw datasets.
This will involve several different steps for the students, including:
- Gaining an understanding of Locvm’s mission, content strategy, and audience
- Cleaning and validating internal research datasets
- Performing statistical analysis on research data to identify trends and insights
- Integrating and analyzing metrics from Google Analytics, email platforms, and social media
- Creating automated reports and dashboards to track key performance indicators (KPIs), including traffic, user retention, and publication reach
- Setting up a framework for weekly and monthly reporting to support growth and engagement strategies
By the end of the project, students will demonstrate:
- Practical experience analyzing research and web engagement data
- Skills in using tools like Google Analytics, Excel, Python/R, and dashboard tools like Google Data Studio, Tableau, or Power BI
- Ability to automate reporting processes for ongoing metric tracking
- Experience presenting data-driven insights to non-technical stakeholders
- Bonus: Strategic thinking through recommendations for future research areas or audience engagement
Final deliverables should include
- A written final report summarizing findings and methodology
- A presentation showcasing insights, dashboards, and proposed next steps
- Automated visualizations (dashboards or reporting tools)
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
LOCVM is a healthcare platform dedicated to enhancing work-life balance for physicians by addressing the challenges of staffing and flexibility in healthcare. The platform connects locum physicians—who provide temporary coverage—with staff physicians, allowing healthcare professionals to take time off or fill staffing gaps efficiently.
Portals
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Toronto, Ontario, Canada