Tourism Marketing Plan
Main contact
Timeline
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September 3, 2018Experience start
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October 2, 2017Project Scope Meeting
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October 9, 2017Sandbox Analysis
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October 30, 2017Creative Brief
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December 1, 2017Creative Pitch
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December 8, 2017Media Plan
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December 7, 2018Experience end
Timeline
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September 3, 2018Experience start
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October 2, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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October 9, 2017Sandbox Analysis
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October 30, 2017Creative Brief
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December 1, 2017Creative Pitch
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December 8, 2017Media Plan
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October 5, 2018Client Meeting
Meeting between student team and client to review scope of project within the course and determine objectives for the organization.
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December 7, 2018Experience end
Experience scope
Categories
Marketing strategy Hospitality, tourism & culinary artsSkills
marketing strategy competitive analysis social media marketing business analysisStudent-consultants will establish an integrated marketing communications plan for your small organization in the tourism industry.
Learners
Phase 1 - Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 - Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Marketing Plan: Student-consultants will provide a media plan including research and recommendations and outline a themed promotional campaign targeting your specific audience.
Project timeline
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September 3, 2018Experience start
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October 2, 2017Project Scope Meeting
-
October 9, 2017Sandbox Analysis
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October 30, 2017Creative Brief
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December 1, 2017Creative Pitch
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December 8, 2017Media Plan
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December 7, 2018Experience end
Timeline
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September 3, 2018Experience start
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October 2, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 9, 2017Sandbox Analysis
-
October 30, 2017Creative Brief
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
October 5, 2018Client Meeting
Meeting between student team and client to review scope of project within the course and determine objectives for the organization.
-
December 7, 2018Experience end
Project examples
Requirements
Beginning in September, a class of student-consultants will spend over 120 collective hours working in groups of four to review and recommend areas of improvement in your organization's messaging and communications mix.
Based on the information that you provide and their market analysis, student-consultant groups will develop unique and relevant insights and recommendations for an effective marketing strategy.
Project scope includes, but is not limited to:
- Analysis and assessment of your current communication strategy.
- Determining a new or more specific target segment.
- Providing messaging strategies to enhance your product's brand.
- Creating a promotional campaign.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
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September 3, 2018Experience start
-
October 2, 2017Project Scope Meeting
-
October 9, 2017Sandbox Analysis
-
October 30, 2017Creative Brief
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
December 7, 2018Experience end
Timeline
-
September 3, 2018Experience start
-
October 2, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 9, 2017Sandbox Analysis
-
October 30, 2017Creative Brief
-
December 1, 2017Creative Pitch
-
December 8, 2017Media Plan
-
October 5, 2018Client Meeting
Meeting between student team and client to review scope of project within the course and determine objectives for the organization.
-
December 7, 2018Experience end