Starting in May, a class of 3rd year Marketing students working in groups of five will spend approx. 200 hours building a strategic and creative marketing plan for your organization.

Based on their research and analysis, the groups will create a plan that fulfills an objective defined by your organization, under the guidance of their instructor.

The resulting plan will serve as a research-based road map to successfully achieve your marketing objective(s).

The final road maps, one from each team will be shared with you.

All data shared can be held under an NDA, if required.

Students working with your Business Objective will develop:

- Situation Analysis - conducting secondary and primary research on market conditions, customers, competitors

- Identify Opportunities - defining key customer Segments, Targeting and Positioning statements

- Marketing Mix - recommend an approach to product, price, place and promotion.

- Define evaluation metrics - ensuring long term success

Potential scopes for this project can include, but are not limited to:

• Promoting a new product/service launch.
• Increasing brand awareness
• Improving online communications (along with recommendations related to the product or service, packaging etc.)
• Increasing revenue or market share for an existing product/service.
• Improving customer acquisition/retention.
• Identifying new market segments and opportunities.