Florida International University
Florida International University
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Advertising & PR Campaign Plan

Open Closing on January 7, 2025 / 1 spot left
Florida International University
Florida International University
Miami, Florida, United States
Sabrina Vollrath-Bueno
Sabrina Vollrath-Bueno
Instructor
(14)
6
Timeline
  • January 7, 2025
    Experience start
  • April 27, 2025
    Experience end
Experience
3/4 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Communications Marketing strategy
Skills
digital marketing marketing research design & multimedia marketing strategy social media
Learner goals and capabilities

Note: Looking for companies that are B2C only. Preferably companies interested in diving into the United States market.


Student-consultant groups will create a fully integrated advertising and public relations campaign for your new product or established brand. The campaign includes planning, strategy and tactic development, research, and evaluation.

Learners

Learners
Undergraduate
Intermediate levels
30 learners
Project
90 hours per learner
Educators assign learners to projects
Teams of 7
Expected outcomes and deliverables

Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.


Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.


Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization, which will include the following:

  • Situation analysis (research methodologies, data, and findings).
  • Problems and opportunities (SWOT).
  • Strategy (marketing goal, IMC objectives and strategies).
  • IMC tactics section (creative strategy, recommendations, and plan).
  • Implementation section (budget, schedule, and HR considerations).
  • Evaluation guidelines (how the campaign success will be measured).



Project timeline
  • January 7, 2025
    Experience start
  • April 27, 2025
    Experience end

Project Examples

Requirements

Beginning each semester, 2-3 groups of student-consultants will spend up to 630 hours per team developing a comprehensive advertising and public relations campaign for your organization.


Based on extensive research and analysis, each group will create a unique, tailored plan that addresses a specific challenge or opportunity your organization is facing.


Project examples may include, but are not limited to:

  • Product re-branding.
  • New product or service launch.
  • Organizational re-branding.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact who will answer periodic emails/phone calls over the duration of the project to address student’s questions.

Possible weekly interactions with the students remotely (approximately 10+ hours over the duration of the project). This may vary per week.

Provide written feedback via email or Riipen Messages on the campaign presentation and final report.