Marketing Strategy Consultancy
Main contact
Timeline
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January 22, 2018Experience start
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January 24, 2018Project Scope Meeting
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April 16, 2018Experience end
Timeline
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January 22, 2018Experience start
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January 24, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 16, 2018Experience end
Experience scope
Categories
Marketing strategySkills
communication skills decision making presentation skills marketing strategy strategyA class of student-consultants will collaborate with your organization as you face a strategic marketing challenge or opportunity and provide actionable recommendations for achieving your goals.
Learners
Phase 1 Project Plan: Students will meet with your organization's representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Presentation: Student-consultant groups will make presentations describing their research, analysis, insights, and recommendations. They'll provide actionable suggestions to overcome your challenge.
Project timeline
-
January 22, 2018Experience start
-
January 24, 2018Project Scope Meeting
-
April 16, 2018Experience end
Timeline
-
January 22, 2018Experience start
-
January 24, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 16, 2018Experience end
Project examples
Requirements
Beginning this January, a class of student-consultants in groups of five will spend approximately 1,280 hours working with your organization to build a strategic marketing plan.
Groups will learn about your business and a key marketing challenge or opportunity as it relates to making a strategic decision and compete to provide the best recommendations.
Teams will conduct research to gain insights on changes within the competitive landscape and identify key trends affecting your industry. They will analyze the data and assess the implications for your organization to provide you with a comprehensive marketing strategy.
Project examples include, but are not limited to:
- Providing insight and recommending strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- SCA (sustainable competitive advantage) concept including branding strategies, global competition and competition in mature and declining industries.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact
Timeline
-
January 22, 2018Experience start
-
January 24, 2018Project Scope Meeting
-
April 16, 2018Experience end
Timeline
-
January 22, 2018Experience start
-
January 24, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 16, 2018Experience end