Strategic Marketing Decision Making
Timeline
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January 11, 2022Experience start
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January 26, 2022Project Scope Meeting
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February 9, 2022Situation Analysis
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February 16, 2022STP Analysis
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February 23, 2022Team Meeting
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March 2, 2022Consumer Behaviour Research Plan
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April 6, 2022Experience end
Timeline
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January 11, 2022Experience start
-
January 26, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 9, 2022Situation Analysis
Report format with in-depth research support
-
February 16, 2022STP Analysis
Report format with in-depth research support
-
February 23, 2022Team Meeting
1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
March 2, 2022Consumer Behaviour Research Plan
An outline of how potential customers think, consider and engage
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March 16, 2022Strategy, 4 P’s & Implementation & Control Plan
Report format with in-depth research support
-
March 30, 2022Marketing Plan Report
Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
March 30, 2022Marketing Plan Presentation
5% of your final grade. 15 minute group presentations. One submission per team submitted in Microsoft PowerPoint format via Moodle and hard copy
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April 6, 2022Experience end
Experience scope
Categories
Market expansion Marketing strategySkills
digital marketing sales & marketing marketing strategy data analysis researchDoes your organization have a marketing challenge you want to tackle? This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, and marketing best practices to create a report and presentation.
We are looking to partner with clients only in BC or Alberta (please only submit your project if you are located in one of these provinces).
Learners
The final project deliverables might include:
- Students will submit a 15-page report including their research, analysis, insights, and recommendations.
- Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
-
January 11, 2022Experience start
-
January 26, 2022Project Scope Meeting
-
February 9, 2022Situation Analysis
-
February 16, 2022STP Analysis
-
February 23, 2022Team Meeting
-
March 2, 2022Consumer Behaviour Research Plan
-
April 6, 2022Experience end
Timeline
-
January 11, 2022Experience start
-
January 26, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 9, 2022Situation Analysis
Report format with in-depth research support
-
February 16, 2022STP Analysis
Report format with in-depth research support
-
February 23, 2022Team Meeting
1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
March 2, 2022Consumer Behaviour Research Plan
An outline of how potential customers think, consider and engage
-
March 16, 2022Strategy, 4 P’s & Implementation & Control Plan
Report format with in-depth research support
-
March 30, 2022Marketing Plan Report
Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
March 30, 2022Marketing Plan Presentation
5% of your final grade. 15 minute group presentations. One submission per team submitted in Microsoft PowerPoint format via Moodle and hard copy
-
April 6, 2022Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Promotion: An analysis of how to leverage promotional channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 11, 2022Experience start
-
January 26, 2022Project Scope Meeting
-
February 9, 2022Situation Analysis
-
February 16, 2022STP Analysis
-
February 23, 2022Team Meeting
-
March 2, 2022Consumer Behaviour Research Plan
-
April 6, 2022Experience end
Timeline
-
January 11, 2022Experience start
-
January 26, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 9, 2022Situation Analysis
Report format with in-depth research support
-
February 16, 2022STP Analysis
Report format with in-depth research support
-
February 23, 2022Team Meeting
1 mandatory team meeting. The Instructor will provide constructive feedback on the Situation Analysis and STP Analysis Reports
and questions will be asked to each student group. Group members must be prepared and actively participate in the meeting -
March 2, 2022Consumer Behaviour Research Plan
An outline of how potential customers think, consider and engage
-
March 16, 2022Strategy, 4 P’s & Implementation & Control Plan
Report format with in-depth research support
-
March 30, 2022Marketing Plan Report
Maximum 15 single-spaced pages. Executive summary, table of contents, title page, appendices/exhibits & bibliography do not count
towards 15 page limit. Report format -
March 30, 2022Marketing Plan Presentation
5% of your final grade. 15 minute group presentations. One submission per team submitted in Microsoft PowerPoint format via Moodle and hard copy
-
April 6, 2022Experience end